This week on Siga’s Spot : Packaging
- On Trend
- August 19, 2021
So what’s up with packaging in 2021:
More protective packaging
Overall demand for protective packaging has increased.
Packaging with porous materials
Practical function is always a top consideration for packaging design – that’s not a new design trend.
The most effective packaging design resonates with potential customers where they are at that moment.
Durable and sustainable packaging
The buying public wants environmentally-friendly packaging.
Clear typography is easier to read from a distance, especially when combined with complementary color palettes and other design elements that help make the copy easy to read
Packaging and package graphics allow businesses to communicate about their product and brand and help customers experience that product and brand
Now is not the time for mystery, ambiguity, or assumptions. Instead, it’s the time for crystal-clear communication about your product and your brand.