Print is not just a promotional tool—it’s an extension of the artistic quality we strive for on stage at Theatre Raleigh. A beautifully designed mailer or brochure communicates professionalism, care, and the kind of experience someone can expect when they walk through our doors. Print tells a story before the curtain even rises, offering a glimpse into the caliber of work and community we foster within our theater walls.
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At Theatre Raleigh, we believe in the transformative power of live performance—and we work every day to connect, inspire, and uplift our community through professional theater and comprehensive arts education. As a nonprofit arts organization, storytelling is at the heart of everything we do. Print materials and direct mail play a vital role in how we tell our own story to the public, our supporters, and the next generation of artists.
We’ve seen firsthand how a well-timed direct mail piece can move someone to buy a ticket, enroll their child in a class, or make a donation. And in an increasingly digital world, print stands out. It gives people something tangible to hold on to—a piece of Theatre Raleigh they can keep on the fridge, tuck into a bag, or pass along to a friend. It builds trust, drives action, and creates a lasting impression that digital materials often can’t replicate.
That said, as a growing organization, we haven’t always had the funds to fully utilize direct point mail in the way we’ve envisioned. While we’ve created meaningful print materials in the past, we haven’t had the resources to launch a consistent or large-scale direct mail campaign that could reach all demographics and truly cast a wider net of support. This has been a challenge, especially as we expand programming and deepen our community engagement. That’s why we are so grateful for the opportunity to apply for the Telepathic Graphics Nonprofit Print Grant—and why we’re incredibly hopeful that this is the year we can take our print outreach to the next level.
In the past, we’ve used print in several impactful ways: show playbills; annual brochures that introduce our lineup; eye-catching postcards for our Main Stage, TR in Concert series and other events that are mailed to current and potential patrons; flyers and posters promoting student performances and educational offerings; and mailers for donor outreach and fundraising campaigns. These materials help us reach beyond our digital platforms to connect with wider and more diverse audiences, re-engage former patrons, and bring awareness to all that Theatre Raleigh offers the community.
Looking ahead, we have exciting new initiatives where print will play an even more vital role. We’re expanding our educational program, Theatre Raleigh ACT, and plan to create printed class catalogs and student recruitment materials to distribute throughout the Triangle. We’re also launching The Green Room, a new on-site coffee shop, beer and wine bar, and ice cream shop on our Theatre Raleigh Arts Center campus. We envision posters, menus, punch cards, and neighborhood mailers to generate awareness, buzz, and community connection around this new creative hub.
A grant from Telepathic Graphics would allow us to elevate the quality, reach, and quantity of our printed materials—without compromising our operating budget or diverting resources from our core programs. It would help us grow our audience, increase access to the arts, strengthen community ties, and celebrate the incredible people who help make our mission possible every single day.
