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    2026 Postage Increases: What Marketers Need to Know and What They Should Do

    As we all know, the cost of everything is going up these days, from groceries and fuel to labor and shipping. Now, marketers have another increase to consider: postage. But before you start reworking your direct mail budget, here’s the good news: a postage increase doesn’t have to mean a significant increase in campaign costs, […]

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    Variable Data Printing for Affordable, Personalized Marketing

    In today’s advanced world, people expect personalized experiences, and Variable Data Printing (VDP) makes them possible without breaking the bank. Whether a small business, nonprofit, or large corporation, VDP allows you to create affordable, highly customized print materials that grab attention, enhance engagement, and increase sales. From personalized direct mail and targeted promotions to tailored […]

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    Direct Mail Inspiration: A Campaign Designed to Feel One-to-One

    The power of receiving a birthday card, wedding invitation, or happy holidays card is such a warm surprise when opening the mailbox. You can spot them out in a second, even when piled in with bills, coupon mailers, and other junk mail. That stamp and handwritten address on the envelope are nostalgic and get us […]

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